Book Trailers and More

Since the dawn of the internet, or since internet access became commonplace to the masses, publisher's have been struggling to reinvent their products. Books must now compete with the television, video games, movies, and now the internet as forms of entertainment. Many doomsayers have called the internet the end of the printed book. But publisher's have responded, working hard to integrate web sites and online entertainment with their ink-and-paper products.

Found this essay on The Times today, as a decent introduction to some of the latest initiatives in the publishing industry to "save the book".
See the Web Site, Buy the Book

EDIT: Here's another-- This article, from TIME, illustrates a lot of the ideas that I've been waiting to express and goes even further for some interesting possibilities. Not sure I agree with it all, but here you go. "Books Gone Wild: The Digital Age Reshapes Literature"